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Avoiding Nutrient Deficiencies

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You probably feel like you have tried every diet, yet you still can’t achieve the results you want.

You are not alone. Most people fail when they try to optimise athletic performance with nutrition.

But I have some good news for you. You can finally optimise your athletic performance with food for the long term.   

This is probably not the first time you’ve tried to improve your diet?

If you are anything like me, you’ve seen many conflicting and confusing diet plans as you trawl through the endless claims and success stories on Google, Facebook, YouTube, and Instagram.

When will it be YOUR turn to look, feel, and BE who YOU want to be?

TODAY, RIGHT NOW, it is YOUR turn…

You’re probably thinking, “But I’ve seen a million pages about nutrition programs and challenges, and they’re all the same. What makes this one any different?”

The answer is simple…

Most recipe books and diet plans do not provide your body with the ESSENTIAL vitamins, minerals, fatty acids, and amino acids that it craves to function optimally.   

You can think of micronutrients as your microscopic motivational speakers that give your cells energy so you can be the ultimate version of yourself. But your body can’t make them. You have to get them from your food.   

After extensive research and analysis to optimise food choices for myself and my family, I identified three fundamental principles that are critical to optimise athletic performance. 

But before I let you in on these three fundamental principles you need to know to ensure your success, let me introduce myself.
Hi! My name is Marty.  

I have been in your shoes.  

I started lifting in the gym and was hooked! I loved growing stronger and adding more weight to the bar.  

The problem was, my athletic performance suffered as my body tried to recover and grow in response to the progressive overload. I would find myself reaching for the most energy-dense (and nutrient-poor) foods.

I realised that this could only go on for so long before I just looked big. I also knew that gaining excess fat was not ideal for my long term athletic performance, no matter how strong I was becoming. 

I tried a range of diets on my quest to become strong and feel better about myself, including Paleo, Low Carb, and Keto, not to mention weighing and measuring everything I put in my mouth for as long as I could.  

While all of these approaches taught me something, I found I would always gravitate back to nutrient-poor hyperpalatable foods that left me with cravings and an insatiable appetite.

I wondered what was different about some foods and meals that made me eat more of them. I wanted to understand how I could optimise my food choices to give me the best chance of success and achieve my goals. 

Since then, I have been fortunate to have access to several large and unique datasets that have enabled me to look past the noise of conventional wisdom and dietary beliefs to see what actually works. We have developed a detailed understanding of how each of the macronutrients and micronutrients affects whether we would eat more or less than we need to.  

While we all have different goals, circumstances, and preferences, we still have the same fundamental biology and nutritional requirements.

Through extensive data mining and analysis, I was able to identify the most powerful quantifiable nutritional parameters. I then set about designing the systems to give YOU the best chance of reaching your goal.  

So, here is what I learned...  

Secret #1

The Source of Calories Matters More Than the Amount of Calories

You already know intuitively that there’s a massive difference between a doughnut and foods like salmon, steak or broccoli. 
The doughnut is going to provide very little in the way of beneficial nutrients. Meanwhile, you may struggle to finish a piece of steak, broccoli or salmon with the same calorie count. You’re also much less likely to find yourself mindlessly raiding the fridge later that night than if you ate the doughnut.  

Makes sense, right?

Simply eating nutrient-poor foods will leave you with nutrient deficiencies that will derail all your hard work.   

You feel like you are locked into a vicious and inescapable cycle.
  • You go on a diet.
  • You don’t get the critical vitamins, minerals, fatty acids and amino acids your body requires when you try to eat less of the same old foods.
  • ​Inadequate intakes of essential minerals and vitamins result in deficiencies that lead to low energy levels, poor sleep and cravings. 
  • ​Before long, your athletic performance suffers (not to mention the feelings of guilt, shame and failure for not trying hard enough).
Secret #2

There is NO Perfect Protein, Carb and Fat Ratio

Many people claim that their diet (e.g. keto, paleo, low carb, vegan, “plant-based” etc.) is the ONLY way to improve athletic performance. 

For every macronutrient-based diet (e.g. low carb, low fat, keto, If It Fits Your Macros, etc.), you can find thousands of success stories from people who get great results by following a specific macronutrient ratio. But you can also find plenty of people that the particular macronutrient ratio didn’t work for.  

Stanford University recently carried out a groundbreaking year-long study (DIETFITS) with more than six hundred participants. They found that (regardless of genetics, insulin levels or blood sugars), participants following either the low-fat or low-carb diet both achieved similar results and improvements in metabolic health markers.  

So, if it’s not about carbs or fat, why do we still have an obesity epidemic?   

The answer is, optimal nutrition needs us to go beyond merely thinking in terms of macronutrients (i.e. carbs, fats and protein).   

The critical learnings from the Stanford DIETFITS study were that: 
  • Following either a low carb or low-fat diet can help to reduce the hyperpalatable, highly processed junk food in our diets. 
  • We can still create nutritionally poor diets within either a low carb or low-fat dietary framework.
  • ​Over time, most people gravitate back to hyperpalatable junk food (which is typically a combination of nutrient-poor fats and carbs together). 
  • ​It was the people that changed their DIET QUALITY who had the most significant long-term success. These people experienced increased satiety and a “new relationship with food”. They were no longer slaves to their cravings. 
Lead research Professor Chris Gardner said that, rather than pursuing a magic macronutrient ratio, defining diet quality in a way that leads to satiety is the next exciting frontier of nutritional science. 
 
Empowering people living in the real world to gain control of their appetite with meals that provide them with all the nutrients they need will free them from having to weigh and measure everything they eat and continually fighting with their appetite.
Secret #3

Diet Quality Is The Key To Athletic Performance

In our pursuit of a deeper understanding of how we can quantify diet quality and satiety, my team and I spent four years analysing thousands of recipes from a range of popular diet plans.

Sadly, we found that the vast majority of them were significantly deficient in the essential vitamins, minerals, and fatty acids that we all need!

A recent study from Cornell University analysed a range of meal plans provided by popular diets. The researchers found that ALL diet plans provided a pitiful amount of the essential vitamins, minerals, and fatty acids when you followed their plan. 

They would leave you with nutritional deficiencies if you ate enough to maintain weight, let alone if you managed to eat smaller quantities of their recommended foods.   

It doesn’t matter which named diet you follow. Eventually, your cravings for the nutrients you need will lead you to self-sabotage and undermine all your hard work if you are not getting the essential micronutrients that your body needs.  

So, what’s the solution?  

If you want to successfully improve your athletic performance with nutrition, you need to find a way to pack more of the essential nutrients into every calorie of food you eat.
So everything you just learned has been awesome, right?

Has it changed the way you think about athletic performance?

Now you know the TRUTH that…
  • Eating more (of the right stuff) is the key to athletic performance. Once you prioritise the foods and meals that provide the nutrients you need, you no longer have to suffer from a consistent performance up and downs. 
  • ​There is no perfect macronutrient ratio or named diet. Without a focus on nutrients, all commercial diets lack the essential micronutrients that you need to thrive.
  • ​Optimising your diet quality by ensuring you get all the micronutrients you need is the key to improving athletic performance. Once you give your body the nutrients it needs, you will feel more energised and less hungry.
Quick Question...
Do you want my help to implement all of this and make it super easy for you to start getting results RIGHT NOW?

If your answer is "yes", I have something for you...

Our ambitious goal is to reinvent and revolutionise the recipe genre by bringing essential micronutrients into the spotlight using a powerful and precise data-driven approach. So, we designed the systems and technology to do just that.  

We are the only company that can create recipes that are nutritionally balanced at the micronutrient level. They also look and taste amazing!

In fact, naturally occurring flavour and colour is a sign that your food is packed full of the micronutrients that will help you feel energised, satisfied, and empower you to tame your appetite. 

When it comes to athletic performance, many people find it hard to create interesting and tasty meals with adequate protein and without too much fat and carbohydrates while still getting enough of all the essential nutrients they need to thrive. 
 
This book of recipes designed for athletes contains more of the nutrients that are typically harder to obtain for people who are trying to prep for the next competition. 

They also contain plenty of all the micronutrients to prevent the cravings that often lead to a rebound binge.
What do you get?
  • An ebook with 33 of the most nutritious meals optimised for athletes (that you can take with you anywhere on your phone or tablet).
  • A secret index of links to the 150 most nutrient-dense recipes optimised for athletes on our website so you will never run out of nutritious ideas to try. 
  • A full micronutrient breakdown showing the vitamins, minerals, essential fatty acids and amino acids that you will obtain from every recipe.
  • ​Access to all the recipes pre-logged in Cronometer for your convenience.
  • ​A list of the most popular nutrient-dense foods optimised for athletes.
Special Bonus
  • $97 Professional Diet Analysis so you can have finally know what nutrients your diet  is missing which means you can finally feel great.
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Athletes & Bulking Recipe Book
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P.S. - if you're skimming and just wanted to see what the offer was... for just $29 USD, you're getting 180 delicious recipes for athletes that maximize the missing nutrients in your diet and our Diet Analysis ($97 value)

100% Satisfaction Guarantee

We know you’ll love this one-of-a-kind recipe book designed for athletic performance. However, if you don't improve your nutrient-density within 30 days, we'll send you a prompt refund.

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