Let Us Show You How To Create
The Highest Protein:Energy Ratio 
Recipes For Aggressive Fat Loss  
With Minimal Hunger and Cravings. 

And They Look Like This...

You probably feel like you have tried every diet, yet you still can’t achieve the results you want.

You are not alone. Most people fail when they try to lose weight. Then, if they do succeed, very few people keep it off. 

But I have some good news for you. You can lose your unwanted fat and maintain a healthy weight for the long term.   

This is probably not the first time you’ve tried to lose weight or get fit & healthy, is it?

If you are anything like me, you’ve seen many conflicting and confusing diet plans as you trawl through the endless claims and success stories on Google, Facebook, YouTube, and Instagram.

When will it be YOUR turn to look, feel, and BE who YOU want to be?

TODAY, RIGHT NOW, it is YOUR turn…

You’re probably thinking, “But I’ve seen a million pages about weight loss programs and challenges, and they’re all the same. What makes this one any different?”

The answer is simple…

Most recipe books and diet plans do not provide your body with the ESSENTIAL vitamins, minerals, fatty acids, and amino acids that it craves to function optimally.   

You can think of micronutrients as your microscopic motivational speakers that give your cells energy so you can be the ultimate version of yourself. But your body can’t make them. You have to get them from your food.   

After extensive research and analysis to optimise food choices for myself and my family, I identified three fundamental principles that are critical to losing weight and keeping it off. 

But before I let you in on these three fundamental principles you need to know to ensure your success, let me introduce myself.
Hi! My name is Marty.  

I have been in your shoes. I have struggled with my weight for as long as I can remember. 
 
I tried a range of diets on my quest to lose my unwanted fat and feel better about myself, including Paleo, Low Carb, and Keto, not to mention weighing and measuring everything I put in my mouth for as long as I could.  

While all of these approaches taught me something, I found I would always gravitate back to nutrient-poor hyperpalatable foods that left me with cravings and an insatiable appetite.

I wondered what was different about some foods and meals that made me eat more of them. I wanted to understand how I could optimise my food choices to give me the best chance of success and achieve my goals. 

Since then, I have been fortunate to have access to several large and unique datasets that have enabled me to look past the noise of conventional wisdom and dietary beliefs to see what actually works.

We have developed a detailed understanding of how each of the macronutrients and micronutrients affects whether we would eat more or less than we need to.  

While we all have different goals, circumstances and preferences, we still have the same fundamental biology and nutritional requirements.

Through extensive data mining and analysis, I was able to identify the most powerful quantifiable nutritional parameters. I then set about designing the systems to give YOU the best chance of reaching your goal.
 
So, here is what I learned...  
Secret #1

The Source of Calories Matters More Than the Amount of Calories

You’ve probably been told your whole life that the way to lose weight is to simply try to eat less. But, despite your best efforts, your appetite and cravings always win out over your willpower.  

I’m not about to tell you that energy balance doesn’t matter. But, if that’s ALL you focus on, you are destined to fail... again and again and again.

You already know intuitively that there’s a massive difference between a doughnut and foods like salmon, steak or broccoli. 
The doughnut is going to leave you with cravings and provide very little in the way of beneficial nutrients. Meanwhile, you may struggle to finish a piece of steak, broccoli or salmon with the same calorie count. You’re also much less likely to find yourself mindlessly raiding the fridge later that night than if you ate the doughnut.  

Makes sense, right?

Simply using more willpower to eat less of the same foods that made you fat will leave you with cravings that will derail all your hard work.  

Before long, your subconscious brain takes over to ensure you survive the self-imposed famine, regardless of how much fat you may be carrying on your bum and belly.  

You feel like you are locked into a vicious and inescapable cycle.
  • You go on a diet to lose weight and try to eat fewer calories.
  • You don’t get the critical vitamins, minerals, fatty acids and amino acids your body requires when you try to eat less of the same old foods.
  • ​Inadequate intakes of essential minerals and vitamins result in deficiencies that lead to low energy levels, poor sleep and cravings. 
  • ​Before long, your appetite increases, and you find yourself gaining weight (not to mention the feelings of guilt, shame and failure for not trying hard enough).
Secret #2

 Diet Quality Is The Key To Weight Loss

In our pursuit of a deeper understanding of how we can quantify diet quality and satiety, my team and I spent four years analysing thousands of recipes from a range of popular diet plans. Sadly, we found that the vast majority of them were significantly deficient in the essential vitamins, minerals, and fatty acids that we all need!

This study from Cornell University analysed a range of meal plans provided by popular diets. The researchers found that ALL diet plans provided a pitiful amount of the essential vitamins, minerals, and fatty acids when you followed their plan. They would leave you with nutritional deficiencies if you ate enough to maintain weight, let alone if you managed to eat smaller quantities of their recommended foods.   

It doesn’t matter which named diet you follow. Eventually, your cravings will lead you to self-sabotage and undermine all your hard work if you are not getting all the essential micronutrients that your body needs.  

So, what’s the solution?  

If you want to lose weight successfully with fewer cravings and less hunger, you need to find a way to pack more nutrients into every calorie of food you eat.

Secret #3

Protein Leverage

We are privileged to have Dr. Ted Naiman as an advisor to Optimising Nutrition. Over the past few years, our research has arrived at similar conclusions.  

As detailed in his book, The P:E Diet, Ted is all in on the Protein Leverage Hypothesis, which is based on the work of University of Sydney Professors David Raubenheimer and Stephen Simpson. Their thesis is that, in addition to energy and nutrients, we require adequate protein. If the food we eat has a lower protein percentage, we end up eating more energy to get the protein we need.  

Conversely, if the foods we eat contain a higher percentage of protein we don’t need to consume as much energy and our appetite will be satisfied and we can use our body fat for fuel. In the end, we all tend to eat to satiety over the long term, and the amount we eat is heavily dictated by the percentage of protein in the food we chose to eat.  

Our analysis of six hundred thousand days of food diaries from people living and eating in the real world shows a similar pattern. When we consume a diet that contains a higher percentage of protein, we tend to eat less. This does not necessarily mean we need to focus on eating more protein, but rather on consuming less energy from refined carbohydrates and fats.  

However, it’s often difficult to find foods with a higher protein percentage when most modern processed foods are a combination of fat and carbs. 

We’re thrilled to work with Ted to create this book of high protein:energy recipes for people who are looking to lose fat as quickly as possible with less hunger using a high protein:energy ratio approach! 

So everything you just learned has been awesome, right?

Has it changed the way you think about weight loss?

Now you know the TRUTH that…
  • Eating more (of the right stuff) is the key to losing excess body fat. Once you prioritise the foods and meals that provide the nutrients you need, you no longer have to focus on restriction and continually struggle with your appetite. 
  • ​A higher percentage of protein is the key to feeling full with fewer calories. We all tend to eat to satiety over the long term. If you want to lose fat (without losing muscle) you need to modify your diet to consume less energy from fat and carbs, which will lead to a higher percentage of protein. 
  • ​Optimising your diet quality by ensuring you get all the micronutrients you need is the key to weight loss. Once you give your body the nutrients it needs, you will feel more energised and less hungry. It’s as if you’re sending a message to your body that there is plenty of good food available so it no longer needs to prepare for a famine and can let go of the excess fat stores.
Quick Question...
Do you want my help to implement all of this and make it super easy for you to start getting results RIGHT NOW?

If your answer is "yes", I have something for you...

Our ambitious goal is to reinvent and revolutionise the recipe genre by bringing essential micronutrients into the spotlight using a powerful and precise data-driven approach. So, we designed the systems and technology to do just that.  

We are the only company that can create recipes that are nutritionally balanced at the micronutrient level. They also look and taste amazing!

In fact, naturally occurring flavour and colour is a sign that your food is packed full of the micronutrients that will help you feel energised, satisfied, and empower you to tame your appetite. 

When it comes to fat loss, many people find it hard to create interesting and tasty meals with adequate protein and without too much fat and carbohydrates while still getting enough of all the essential nutrients they need to thrive. 
 
This book of recipes designed for fat loss contains more of the nutrients that are typically harder to obtain for people who are trying to lose body fat. 

They also contain plenty of all the micronutrients to prevent the cravings that often lead to a rebound binge.
What do you get?
  • An ebook with 33 of the most nutritious high protein:energy recipes (that you can take with you anywhere on your phone or tablet)
  • ​A secret index of the 150 most nutrient-dense high protein:energy ratio recipes on our website so you will never run out of nutritious ideas to try. 
  • A full micronutrient breakdown showing the vitamins, minerals, essential fatty acids and amino acids that you will obtain from every recipe.
  • ​Access to all the recipes pre-logged in Cronometer for your convenience.
  • ​A list of the most popular high P:E nutrient-dense foods optimised for fat loss.
Special Bonus
  • $97 Professional Diet Analysis so you can have finally know what nutrients your diet  is missing which means you can finally feel full of energy and stop constant hunger and cravings.
Grab Your Copy Of
High P:E Recipe Book
And Diet Analysis 
Now For Only $29 - LIMITED TIME!
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P.S. - if you're skimming and just wanted to see what the offer was... for just $29, you're getting 180 delicious high P:E recipes that maximize the missing nutrients in your diet and our Diet Analysis ($97 value)

100% Satisfaction Guarantee

We know you’ll love this one-of-a-kind recipe book designed for rapid fat loss. However, if you don't improve your nutrient-density within 30 days, we'll send you a prompt refund.

Optimizing Nutrition LLC @ 2020