Hi! My name is Marty.
I have been in your shoes. I have struggled with my weight for as long as I can remember.
I tried a range of diets on my quest to lose my unwanted fat and feel better about myself, including Paleo, Low Carb, and Keto, not to mention weighing and measuring everything I put in my mouth for as long as I could.
While all of these approaches taught me something, I found I would always gravitate back to nutrient-poor hyperpalatable foods that left me with cravings and an insatiable appetite.
I wondered what was different about some foods and meals that made me eat more of them. I wanted to understand how I could optimise my food choices to give me the best chance of success and achieve my goals.
Since then, I have been fortunate to have access to several large and unique datasets that have enabled me to look past the noise of conventional wisdom and dietary beliefs to see what actually works.
We have developed a detailed understanding of how each of the macronutrients and micronutrients affects whether we would eat more or less than we need to.
While we all have different goals, circumstances and preferences, we still have the same fundamental biology and nutritional requirements.
Through extensive data mining and analysis, I was able to identify the most powerful quantifiable nutritional parameters. I then set about designing the systems to give YOU the best chance of reaching your goal.
So, here is what I learned...