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And They Look Like This...

There seems to be endless argument and debate over what constitutes ‘healthy food’ the search for the ONE TRUE DIET that will enable you to live a long and vibrant life?

Should you go low carb or low fat?

Is it Plant-based or carnivore?

While there are plenty of people who get great results from these approaches, there are even more who ‘fall off the wagon’ and don’t get the advertised results over the long term!  

Then we look at the diets of people from a particular place or times in history and hold them up as the way we all should be eating (e.g. the Kitavans in Papua New Guinea, Okinawans in Japan, Hunter-Gatherers in Africa, the Eskimos, or the Seventh Day Adventists in Loma Linda).  

But once again, all these healthy long-lived people seem to be using vastly different dietary approaches!  

What gives?  

Sadly, the growing obesity and diabetes epidemics demonstrate that we are doing something wrong. 
Then, unfortunately, most nutritional advice focuses on the ‘bad things’ in food that we should avoid in food (e.g. saturated fat, trans fats, carbs, fat and even protein). This just leaves most people confused about what they should actually eat! 


You’re probably thinking, “But I’ve seen a million pages about diets, and they’re all the same. What makes this one any different?”

The answer is simple…

We believe nutrition should primarily be about nutrients. 
We wanted to cut through the confusion to understand the common factors.  

What are the common factors in all the approaches that lead to improved health and longevity and enable us to delay the diseases of aging that seem to be so closely tied to the food we eat (e.g. obesity, diabetes, health disease, hypertension etc.)?

The fundamental reason that any diet works is that it provides the nutrients that you need.  

Conversely, the reason that any diet doesn’t work is that it is nutrient-poor.  

Sounds obvious, doesn’t it?  

But sadly, no one else seems to be thinking about nutrition in terms of getting the ESSENTIAL nutrients your body requires without having to consume too much energy.  

Most recipe books and diet plans do not focus on providing your body with the ESSENTIAL vitamins, minerals, fatty acids, and amino acids that it craves to function optimally.   

You can think of micronutrients as microscopic motivational speakers that give your cells energy so you can be the ultimate version of yourself. But your body can’t make them. You have to get them from your food.   

After extensive research and analysis to optimise food choices for myself and my family, I identified three fundamental principles that are critical to ensure you get what you need from your food. 

But before I let you in on these principles you need to know to ensure your success, let me introduce myself.
Hi! My name is Marty.  

I tried a range of diets on my quest to lose unwanted fat and feel better about myself, including Paleo, Low Carb, and Keto, not to mention weighing and measuring everything I put in my mouth for as long as I could.  

While all of these approaches taught me something, I found that I would always gravitate back to nutrient-poor hyper-palatable foods that left me with cravings and an insatiable appetite.

I wanted to understand how I could optimise my food choices to give me the best chance of success and achieve my goals. 

Since then, I have been fortunate to have access to several large and unique datasets that have enabled me to look past the noise of conventional wisdom and dietary beliefs to see what actually works.  

While we all have different goals, circumstances and preferences, we still have the same fundamental biology and nutritional requirements.

Through extensive data mining and analysis, I was able to identify the most powerful quantifiable nutritional parameters, including the optimal nutrient intakes that align with greater health outcomes and satiety. I then set about designing the systems to give YOU the best chance of reaching your goal.  

So, here is what I learned...  

Secret #1

The Source of Calories Matters More Than the Amount of Calories

You’ve probably been told your whole life that the way to lose weight is to simply try to eat less. But, despite your best efforts, your appetite and cravings always win out over your willpower.  

I’m not about to tell you that energy balance doesn’t matter. But, if that’s ALL you focus on, you are destined to fail... again and again and again.

You already know intuitively that there’s a massive difference between a doughnut and foods like salmon, steak or broccoli. 
The doughnut is going to leave you with cravings and provide very little in the way of beneficial nutrients. Meanwhile, you may struggle to finish a piece of steak, broccoli or salmon with the same calorie count. You’re also much less likely to find yourself mindlessly raiding the fridge later that night than if you ate the doughnut.  

Makes sense, right?

Simply using more willpower to eat less of the same foods that made you fat will leave you with cravings that will derail all your hard work.  

Before long, your subconscious brain takes over to ensure you survive the self-imposed famine, regardless of how much fat you may be carrying on your bum and belly.  

You feel like you are locked into a vicious and inescapable cycle.
  • You go on a diet to lose weight and try to eat fewer calories.
  • You don’t get the critical vitamins, minerals, fatty acids and amino acids your body requires when you try to eat less of the same old foods.
  • ​Inadequate intakes of essential minerals and vitamins result in deficiencies that lead to low energy levels, poor sleep and cravings. 
  • ​Before long, your appetite increases, and you find yourself gaining weight (not to mention the feelings of guilt, shame and failure for not trying hard enough).
Secret #2

Diet Quality Is The Key To Long Term Health

In our pursuit of a deeper understanding of how we can quantify diet quality and satiety, my team and I spent four years analysing thousands of recipes from a range of popular diet plans.

Sadly, we found that the vast majority of them were significantly deficient in the essential vitamins, minerals, and fatty acids that we all need!

This study from Cornell University analysed a range of meal plans provided by popular diets. The researchers found that ALL diet plans provided a pitiful amount of the essential vitamins, minerals, and fatty acids when you followed their plan. 

They would leave you with nutritional deficiencies if you ate enough to maintain weight, let alone if you managed to eat smaller quantities of their recommended foods.   

It doesn’t matter which named diet you follow. Eventually, your cravings for the nutrients you need will lead you to self-sabotage and undermine all your hard work if you are not getting the essential micronutrients that your body needs.  

So, what’s the solution?  

If you want to lose weight successfully with fewer cravings and less hunger, you need to find a way to pack more of the essential nutrients into every calorie of food you eat.
Secret #3

 There is NO Perfect Protein, Carb and Fat Ratio

Many people claim that their diet (e.g. keto, paleo, South Beach, low carb, Atkins, vegan, “plant-based” etc.) is the ONLY way to lose weight and be healthy.  

For every macronutrient-based diet (e.g. low carb, low fat, keto, If It Fits Your Macros, etc.), you can find thousands of success stories from people who get great results by following a specific macronutrient ratio. But you can also find plenty of people that the particular macronutrient ratio didn’t work for.  

Stanford University recently carried out a groundbreaking year-long study (DIETFITS) with more than six hundred participants. They found that (regardless of genetics, insulin levels or blood sugars), participants following either the low-fat or low-carb diet both achieved similar weight loss and improvements in metabolic health markers.  

So, if it’s not about carbs or fat, why do we still have an obesity epidemic?   

The answer is, optimal nutrition needs us to go beyond merely thinking in terms of macronutrients (i.e. carbs, fats, and protein).  

The critical learnings from the Stanford DIETFITS study were that: 

  • Following either a low carb or low-fat diet can help to reduce the hyper-palatable, highly processed junk food in our diets.
  • We can still create nutritionally deficient diets within either a low carb or low-fat dietary framework.
  • ​Over time, most people gravitate back to hyper-palatable junk food (which is typically a combination of nutrient-poor fats and carbs together). 
  • ​It was the people that changed their DIET QUALITY who had the most significant long-term success. These people experienced increased satiety and a “new relationship with food”. They were no longer slaves to their cravings.
Lead research Professor Chris Gardner said that, rather than pursuing a magic macronutrient ratio, defining diet quality in a way that leads to satiety is the next exciting frontier of nutritional science.  

Empowering people living in the real world to gain control of their appetite with meals that provide them with all the nutrients they need will free them from having to weigh and measure everything they eat and continually fighting with their appetite.

Quick Question...
So everything you just learned has been awesome, right?

Has it changed the way you think about weight loss?

Now you know the TRUTH that…
  • Eating more (of the right stuff) is the key to losing excess body fat. Once you prioritise the foods and meals that provide the nutrients you need, you no longer have to focus on restriction and continually struggle with your appetite. 
  • ​There is no perfect macronutrient ratio or named diet. Without a focus on nutrients, all commercial diets lack the essential micronutrients that you need to thrive and live a healthy life.  
  • ​Optimising your diet quality by ensuring you get all the micronutrients you need without having to consume too much energy is critical to creating a healthy nutritious diet. Once you give your body the nutrients it needs, you will feel more energised.  

Do you want my help to implement all of this and make it super easy for you to start getting results RIGHT NOW?


If your answer is "yes", I have something for you...

Our ambitious goal is to reinvent and revolutionise the recipe genre by bringing essential micronutrients into the spotlight using a powerful and precise data-driven approach. So, we designed the systems and technology to do just that.  

We are the only company that can create recipes that are nutritionally balanced at the micronutrient level. They also look and taste amazing!

In fact, naturally occurring flavour and colour is a sign that your food is packed full of the micronutrients that will help you feel energised, satisfied, and empower you to tame your appetite. 

When it comes to fat loss, many people find it hard to create interesting and tasty meals with adequate protein and without too much fat and carbohydrates while still getting enough of all the essential nutrients they need to thrive. 
 
This book of recipes designed for fat loss contains more of the nutrients that are typically harder to obtain for people who are trying to lose body fat. 

They also contain plenty of all the micronutrients to prevent the cravings that often lead to a rebound binge.
What do you get?
  • An ebook with 33 of the most nutritious meals optimised to maximise nutrients while maintaining weight (that you can take with you anywhere on your phone or tablet).
  • A secret index of links to the 150 most nutrient-dense recipes optimised for maintenance on our website so you will never run out of nutritious ideas to try. 
  • A full micronutrient breakdown showing the vitamins, minerals, essential fatty acids and amino acids that you will obtain from every recipe.
  • ​Access to all the recipes pre-logged in Cronometer for your convenience.
  • ​A list of the most popular nutrient-dense foods optimised for fat loss and blood sugars.
Special Bonus
  • $97 Professional Diet Analysis so you can have finally know what nutrients your diet  is missing which means you can finally feel full of energy and stop constant hunger and cravings.
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P.S. - if you're skimming and just wanted to see what the offer was... for just $29 USD, you're getting 180 delicious recipes that maximize the missing nutrients in your diet and our $97 value Diet Analysis
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