The debate about which diet is best is never-ending. Unfortunately, rather than identifying foods and meals that contain the micronutrients you need, most dietary advice only tells you what not to eat.
We believe that nutrition should primarily be about nutrients.
But sadly, they are rarely even an afterthought.
To crack the code of nutrition we crunched the numbers on six hundred thousand days of food diaries from thousands of people like you, living and eating in the real world, to identify the critical factors that will empower you to take back control of your appetite.
We published hundreds of articles about nutrient density, satiety, and optimising blood sugar and insulin levels.
But we finally realised that, if nutritional optimisation was going to become a movement, we needed to make it as easy as possible for YOU to implement in your kitchen.
When everything these days is optimised using Artificial Intelligence and big data, why shouldn’t you be able to optimise the nutrients in your food?
Our ambitious goal was to reinvent and revolutionise the recipe genre by bringing the essential micronutrients into the spotlight using a data-driven approach.